Delightfully smooth, luxurious and moisturizing. This lip balm is a pleasure to apply. It goes on silky smooth and keeps my lips smooth and supple for hours. Normally with other lip balms, I will need to reapply every couple of hours, but with this one, I can almost go the whole day without needing to reapply. I like knowing that it's all natural and I love that it smells like mint chocolate.