The women behind many of our ingredients are more than producers.

They are custodians of knowledge passed from one generation to the next — knowledge of when to harvest, how to prepare, and how to honour the plants that have sustained their communities for centuries.

Long before these ingredients became sought after by the global beauty industry, they were part of everyday rituals of care.

Where possible, we source through female-led collectives. Where those collectives do not exist, we seek women-owned businesses whose values align with our own.

Not because it is fashionable.

Because it reflects the kind of world we want to help build.

The most valuable ingredient we source is knowledge.

The botanicals we use do not come from plantations engineered for efficiency.

They come from living landscapes that have sustained communities for generations.

Marula, baobab, and mongongo are part of ecosystems whose value extends far beyond the ingredients they provide.

We believe these landscapes deserve stewardship, not extraction.

Through partnerships with local communities, we support initiatives that encourage long-term conservation and create lasting value around indigenous trees and botanicals.

What is valued is protected.

When communities benefit from the continued presence of these trees, both people and landscapes have the opportunity to flourish together.

The ingredients inside every Luyana formulation travel a remarkable path.

From women harvesting marula fruit beneath African skies to the studio where each formulation is refined in Copenhagen, every bottle represents countless hands, generations of knowledge, and a shared belief in doing things differently.

Our responsibility is simple.

To honour that journey with care.

To create products worthy of the people and places that made them possible.

We are only one chapter in a much older story. And we intend to be worthy of it.