HAND-HARVESTED AFRICAN BOTANICALS.

FORMULATED IN COPENHAGEN.

HAND-HARVESTED AFRICAN BOTANICALS

FORMULATED IN COPENHAGEN

Recognised by

Tatler Thrive Century

Award-winning formulations

European Natural Beauty Awards

Excellence 2024 & 2025

LUYANA SIGNATURE COLLECTION

The formulations that best express our philosophy of ritual-driven restoration.

Luyana Skincare African Black Soap with Rosehip bottle on a stone surface with a blurred natural background

Award-winning African Black Soap cleanser

Ancestral Glow Cleanser

Award-winning. European Natural Beauty Awards 2024.

Explore the Ancestral Glow Cleanser

Multi-botanical radiance serum

Velvet Illumination

Seven African botanicals. One luminous result.

Explore the Velvet Illumination

Revitalising botanical treatment mask

Sacred Earth Ceremony

Moroccan ghassoul clay. Kigelia africana. Moringa.

A weekly ritual of restoration.

Explore The Sacred Earth Ceremony

BEGIN WITH A RITUAL

Our products are designed to work together.

Explore The Complete Sacred Glow Ritual

SIGNATURE AFRICAN BOTANICALS

Baobab fruit opened, exposing the pulp

Baobab

Known as Africa's "Tree of Life" – a tree that can live for thousands of years, its oil provides deep hydration and barrier repair.

Marula

Cold-pressed by Zulu and Swazi women for centuries – beloved for its nourishing and replenishing properties.

Hand holding freshly gathered shea nuts

Shea Nilotica

Hand-harvested along the Nile basin in Uganda – celebrated for its velvety texture and rich nourishment

Kigelia Africana

A revered botanical used in Zambian and Malawian skincare for centuries for its effects on skin firmness and elasticity.

WHY LUYANA

Modern skin is overwhelmed — by climate, stress, over-exfoliation, and constant product switching.

Luyana was created as a return to balance.

We formulate our oils, serums, and butters as concentrated expressions of Africa's most treasured botanicals, preserving their richness and integrity in every drop. Our cleansers honour the centuries-old tradition of African black soap while transforming daily skincare into a meaningful ritual.

Every botanical is hand-harvested through women-led collectives across sub-Saharan Africa. Every formulation is thoughtfully transformed in Copenhagen and reflects a meeting of heritage, craftsmanship, and intention.

This is not trend-driven skincare. It is ritual-driven restoration.

HOW TO RITUAL

Step 1 — Cleanse

Begin with intention. Purify without stripping.

EXPLORE THE CLEANSING RITUAL

Step 2 — Illuminate

Apply your serum. Let the botanicals work at depth.

EXPLORE THE ILLUMINATION RITUAL

Step 3 — Anoint

Seal and protect with an oil. Lock in everything that came before.

EXPLORE THE ANOINTING RITUAL

FAQ

Formulation & Philosophy

Luyana is built around barrier intelligence rather than trends. Our formulations combine resilient African botanicals with Scandinavian minimalist formulation discipline, focusing on lipid balance, long-term skin strength, and ritual simplicity. We do not formulate for novelty — we formulate for resilience.

Every Luyana product is formulated and crafted in Copenhagen using carefully sourced African botanicals.

Our formulations are created in accordance with European cosmetic standards where we select each botanical for its documented skin compatibility, lipid profile, and functional benefit — ensuring every ritual supports the barrier without unnecessary complexity.

Learn more about our formulations here.

No. We do not use synthetic fragrance. Any scent comes naturally from the botanical ingredients themselves and is intentionally subtle.

Healthy skin is lipid-driven. Many modern routines over-exfoliate and under-nourish, compromising the barrier. Our oils are structured to replenish essential lipids, support elasticity, and improve long-term resilience without overwhelming the skin.

Skin Compatibility

Our formulations prioritise non-comedogenic, lightweight oils such as marula and kalahari melon. However, acne-prone skin varies significantly. We recommend starting with a patch test and introducing products gradually. Our African Black Soap with Tea Tree is particularly loved by those seeking extra clarification of their skin.

Many clients with sensitivity find lipid-rich formulas soothing, but skin conditions require individual care. We always recommend consulting your dermatologist and performing a patch test before full application.

Our formulations prioritise barrier-supportive oils and minimal irritation. While suitable for most skin types, we always recommend patch testing if your skin is highly reactive.

We formulate our products using natural ingredients, so that they are safe for all stages of life. We recommend reviewing ingredient lists with your healthcare provider if you are pregnant or breastfeeding.

Yes. Our formulations are developed with melanin-rich skin in mind, focusing on barrier repair, even tone support, and glow without irritation.

Ritual & Usage

We recommend beginning with your primary skin concern — dryness, dullness, sensitivity, or maintenance. Each ritual is designed as a complete experience, not a single product.

Yes. Many clients combine elements across rituals depending on seasonal needs. For example, Barrier Repair in winter and Glow Restoration in transitional months.

With correct usage (2–3 drops per application), most facial oils and serums last approximately 8–12 weeks. Body products vary based on application frequency.

Our oils are designed to function as primary nourishment. Depending on your skin type, you may choose to use them alone or layered over hydration.

Sourcing & Ethics

We source high-quality African botanicals from different countries in Africa, often from women-led cooperatives who prioritize responsible harvesting practices. Each ingredient is selected for functional performance and ethical traceability.

Learn more about our social impact here.

Yes. Luyana does not test on animals and does not sell in markets where animal testing is required.

We prioritise quality and performance. Many of our botanicals are organically grown or wild harvested, though certification varies by supplier.

We use glass and minimal outer packaging wherever possible. Our focus is durability, recyclability, and reducing unnecessary waste.

Learn more about our packaging here.

Exclusivity & Brand Positioning

Yes. 5 of our products have been recognised by the European Natural Beauty Awards over two consecutive years.

We formulate in small batches using high-quality botanicals and lipid-rich ingredients that are significantly more costly than standard cosmetic fillers. Our pricing reflects ingredient integrity, European production standards, and intentional formulation design.

We rarely discount individual products. Instead, we curate ritual sets that offer considered value while preserving the integrity of the brand.

We periodically participate in curated design markets and private events across Europe. Subscribe to our newsletter to be notified of upcoming appearances.

Learn more about our events here.

Luyana is currently available through our official website and selected curated events. We are intentional about distribution to preserve brand integrity and client experience.