Privacy policy

Effective Date: 08-Nov-2025

1. Introduction

We only collect personal data where it is relevant to us and we will only collect personal data if it is relevant to your activity at Luyana Skincare.
When collecting, processing, and using your personal data, we always comply with all relevant legal regulations.
We retain your personal data only as long as it is necessary for the purpose it was collected or as required by law.

2. Information We Collect

If you wish to purchase and receive a product or service from us, we may collect certain personal data in order to complete the transaction and offer our services.
We may collect:

  • Name, email address, postal and shipping addresses
  • Phone number
  • Payment information (processed securely through our payment partners)
  • Device information (such as IP address and browser type)
  • Marketing and communication preferences

We may also use cookies to keep track of your shopping cart and preferences while using our website.

3. How We Collect Data

Luyana Skincare collects and processes your personal data when you:

  • Visit our website
  • Make a purchase
  • Create an account
  • Sign up for our newsletter or SMS updates
  • Review our website
  • Contact us with questions or feedback

4. The Data Controller

Luyana Skincare
Bergthorasgade 26, 1. tv., 2300 Copenhagen S
CVR No. 43542958
Email: hello@luyanaskincare.com

5. Basis for Processing and Purpose

We process your data for the following purposes:

  • To deliver your purchased product or service (contractual necessity)
  • To send order confirmations, delivery updates, and receipts
  • To send newsletters and SMS messages, where you have provided consent
  • To send reminders about unfinished purchases (abandoned cart notifications)
  • To improve our services and website experience

Legal bases: Article 6(1)(a) (consent), Article 6(1)(b) (contractual necessity), and Article 6(1)(f) (legitimate interest) of the GDPR.

6. SMS Communication and Mobile Data Processing

a. Best Practices and Consent

We may contact you via SMS if you have given us your explicit consent.
You can withdraw your consent at any time by replying STOP to an SMS or contacting us at hello@luyanaskincare.com
.
We follow all requirements under the EU ePrivacy Directive and Danish Marketing Practices Act regarding electronic communications.

b. SMS for Abandoned Cart Reminders

If you have consented to SMS marketing, we may send one or two reminders within seven days if you added products to your cart but did not complete your purchase.
You may opt out at any time.

c. Third-Party SMS Processors

We use trusted SMS providers (such as Klaviyo, Twilio, or SMSBump) to deliver text messages.
These providers act only under our instructions and cannot use your data for their own purposes.
All third parties are bound by GDPR-compliant data processing agreements.

d. Location Tracking and Location-Based Services

If you grant permission via your device or browser, we may use approximate location data to:

  • Display region-specific offers
  • Estimate delivery times
  • Prevent fraud

Location tracking is optional, limited, and processed only with your consent. You can disable it at any time through your device settings.

7. Data Retention

Your personal data (except email addresses used for ongoing newsletters or SMS if you’ve consented) will be deleted five years after you receive your product or service, unless a longer retention period is required by law.

8. Other Recipients of Personal Data

We do not sell your data to third parties.
Your data may be shared with:

  • Shopify (website hosting and platform provider)
  • Payment providers (VISA, Mastercard, PayPal, MobilePay, Klarna)
  • SMS providers and marketing automation platforms (for message delivery)
  • Review sites (JudgeMe, Trustpilot)

All processors act under signed data processing agreements and comply with the GDPR.

9. Your Rights

You have the right to:

  • Access and receive a copy of your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to certain processing
  • Lodge a complaint with a supervisory authority (Datatilsynet, Denmark)

Requests can be sent to hello@luyanaskincare.com

10. Updates

We may update this privacy policy from time to time. Updates will be posted on our website with a revised effective date.