A Double Celebration: Two ENBA Wins in 2025!
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We are thrilled to share that at the European Natural Beauty Awards (ENBA) 2025, both of our shortlisted products (the 3-in-1 Mama Oil and the 3-in-1 Baby Oil) won Excellence Awards! To be recognized once was an honor—but twice, in the same year, is beyond what we could have dreamed.
What makes this year’s ENBA so special
The ENBA has grown to become one of the most respected natural beauty awards in the world. In 2025, there were 1,274 submissions—a record number. From these, just 219 products were shortlisted, and both of ours rose to the top as Excellence Award winners.
Like every year, the process was rigorous: each shortlisted product was tested over three months by a jury of 100 members, including 50 European stars, alongside retailers, sustainability experts, natural certification leaders, and media. The result is a fair and trusted evaluation that cuts through greenwashing to highlight only the best of the best.
Why this double win matters
This recognition is about more than awards—it’s about what they represent. Our products are inspired by African botanicals, rooted in wisdom passed down through generations, and crafted with care to honor both nature and heritage. These products in particular were inspired by the African tradition of baby massage, in honor of our children.
With gratitude
This win is a shared victory. To our peers in the industry, thank you for inspiring us to keep raising the bar. To our customers, your trust makes everything possible. And to our wonderful children—this one is for you.
Here’s to more beauty, more heritage, and more heart.